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Mildura (including Irymple, Merbein and Gol Gol)
Major regional centre on the Murray River
Mildura is a major regional city of some 22 000 people located near the north-western tip of the state and at the centre of an area known as 'Sunraysia'. The settlement is 560 km north-west of Mildura and 50 m above sea-level. It is flanked to the north by the Murray River (marking the state border) which extends for 2530 km, making it one of the longest navigable rivers in the world with a catchment area covering 14 per cent of the continent.

The streets of Mildura provide a clue as to the economic basis of the area, having names like Orange, Lemon, Lime, Valencia, Avocado, Cherry, Muscat, Vineyard, Olive and Walnut. The district supplies 80% of Australia's dried fruit, 15% of its citrus fruit, 85 per cent of the state's winemaking grapes and it possesses the second and third largest packing companies in the world.

Mildura is also a riverside resort, drawing hundreds of thousands of visitors each year. In this regard it is literally an oasis in the desert and its paddlesteamers, lush golf course and other attractions are a welcome site after many kilometres of consistently dry brown terrain and wheat fields.

The area is thought to have been occupied by the Keramin Aborigines before white settlement. The first European in the vicinity was probably Charles Sturt who passed the townsite on his journey along the Murray in 1830.

The first station in the area was 'Yerre Yerre', established in 1847 by Frank Jenkins but, as he didn't obtain a licence, the Jamieson brothers, with 6000 sheep, took over the property within a few months. Prophetically they also planted some grape vines. In 1858 the property was renamed 'Mildura' after a Keramin word speculatively thought to mean 'red earth', due to the red soils of the area, or 'sore eyes', allegedly a tribute to the problems caused by the vast fly population. The Jamiesons sold the property in 1874, just in time to escape devastating rabbit plagues.

The inception of the town dates from 1886 when Alfred Deakin travelled to California to investigate the model irrigation settlements established in the Californian desert by Canadians William and George Chaffey. Deakin, then commissioner for public works and later prime minister, was interested in the possibility of irrigating the semi-arid areas of the north for agricultural development at a time when the Mallee was a semi-arid region, as yet unsettled by Europeans.

The Chaffeys, with undue haste, sold up their Californian interests for a song and acquired land at Mildura and Renmark. They planned the town on their Californian models - streets running east-west with numerical names, and avenues with American names running north-south. At 12.1 km the town's main thoroughfare (named after Deakin) is the longest straight avenue in the country. The original town plan was to incorporate tram lines so it is also notable for its great width. The central plantations contain a fine band rotunda (1915), an attractive fountain and many gum and palm trees, personally planted by William Chaffey whose contribution to the town is recognised by a statue (1929) in Deakin Ave.

A promotional scheme was set in motion in 1887 and, despite transportation difficulties (the nearest train station was 163 km away) there were 3300 settlers (mostly new British migrants) by 1891. They cleared hundreds of hectares, built fences and dug irrigation channels. The brothers imported two enormous engines for the pumping station and, by 1893, the first fruits were being marketed. The dried fruit industry emerged due to problems with transporting fresh fruits to the Mildura markets. The town also became an important river port. Interestingly it began as a temperance town (like the California settlements) and remained without a pub until the Grand Hotel was opened in 1918.

Despite considerable achievements, the settlement was soon crippled by the nationwide depression of the 1890s, rabbit plagues, a devastating drought, dubious business associates, technical problems, transportation difficulties, settler dissatisfaction with and parliamentary hostility towards the brothers' management, inflammatory press coverage, foreclosed mortgages and the liquidation, in 1894, of Chaffey Brothers Ltd. George Chaffey returned to America but William remained to become a significant member of the business community. He established a winery at Irymple in 1888, set up the Mildura Winery (now the Mildara Blass Winery) at Merbein in 1911, and became the town's first mayor in 1920.

A railway line through to Mildura was completed in 1903 which greatly aided produce transportation and the town slowly crawled its way to prosperity with the help of the various governments. The 1920s were a time of considerable consolidation. 1000 soldier settlers were granted land here after World War I, leading to the establishment of Merbein and a general expansion.

To boost the dried-fruit industry, an American-style, nation-wide promotional campaign was orchestrated by local businessman and character C.J. De Garis. A public competition seeking a slogan for the area's raisins and sultanas produced the term 'sun-raysed' which was soon incorporated into pamphlets, recipe books, children's books, cartoons, music (the 'Sun-Raysed Waltz') and free screenings in the capital cities of a film about Mildura. De Garis produced a local newspaper he named the Sunraysia Daily, had the slogan blazoned across the skies over Mildura by a skywriter and opened a Sunraysia Cafe in Mildura staffed by young women from Mildura who were 'raised on Sunraysia raisins'. Even the influenza epidemic of 1919 was fodder for promotion:

'I fear no more the dreaded 'flu, For Sunraysed fruits will see me through.'

De Garis helped to expose another writer and colourful swindler named George Henry Cochrane who wrote for the Bulletin as Grant Hervey. Recently released from prison for forgery and uttering, Cochrane emerged in Mildura in 1919. Sporting a 'rank but not-too-well-sustained American accent' he fraudulently presented himself as an American named Hervey G. Madison, the 'gigantic brain that was to lead Mildura to its destiny'. After holding a local audience of 2000 spellbound with his oratory for 90 minutes he sought financial backing for a fraudulent scheme to secede from Victoria and form the new state of 'Greater Mildura' under his leadership. Subscriptions began to flow but De Garis revealed Cochrane's true identity and criminal record and used his role as a local newspaper editor to sustain the attack.

When De Garis hit financial difficulties in 1921 Cochrane reappeared and sought revenge by alleging De Garis's bankruptcy. To defend his honour local citizens formed a 'vigilance committee', tarred and feathered Cochrane and ran him out of town. Unfortunately, De Garis's financial position worsened and after some farcical episodes, including a faked suicide, he took his life in 1926. He left behind a semi-autobiographical novel called The Victories of Failure (1925).

Mildura became a borough in 1920, a town in 1922 and a city in 1934. Of some interest is the fact that millionaire philanthropist Andrew Carnegie donated £2000 in 1908 to build the free public library in Deakin St.

The Mildura Arts Festival is held in March, an International Balloon Fiesta at the end of June, a folk festival in July, a Country Music Week in the September school holidays, a Jazz & Wine Festival in October or November and the Mildura Show in October.